Break Into Medical Device Sales. Even With Zero Experience.

This is the coaching program that's placed clients at Stryker, Medtronic, Johnson & Johnson, and 50+ top MedTech companies. You'll get personalized 1-on-1 coaching from a 20-year industry veteran who knows exactly what hiring managers want. Most clients land offers within 90 days.

"Landed my dream job in 6 weeks" - See client success stories

Own Your Own

Career

Why 500+ Aspiring Reps Have Chosen RepPath to Launch Their Medical Sales Career

Here's the reality: medical device sales is one of the most lucrative fields in healthcare. Average total compensation runs over $150,000. But breaking in? That's the hard part. Most applicants send 50+ applications and never hear back. Not even once.

RepPath exists because of that problem. Our founder, Joe Licata, spent 20+ years on BOTH sides of medical sales. He carried the bag as a top-performing rep at Boston Scientific and Baxter. Then he sat on the other side of the table as a recruiter who reviewed thousands of applications. He knows what hiring managers actually want because he's been one.

Our 13-module program doesn't just teach you about the industry. It transforms you into the candidate companies are desperate to hire. We rebuild your resume. We run you through mock interviews with real hiring scenarios. We give you the unfair advantage that most applicants never get.

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Through the RepPath Program, Members Have Landed Jobs at These Top Companies

top medical sales companies

RECENT CLIENT REVIEWS

Joseph Licata

Meet Your Coach: Joe Licata | 20+ Years in
Medical Device Sales

I've spent over two decades in medical sales, and I've seen every side of this business. As a rep, I carried the bag for Boston Scientific, Baxter Healthcare, and Stereotaxis. As a manager, I built and led teams. As a recruiter, I've reviewed thousands of resumes and conducted hundreds of interviews.

Now I run RepPath to give aspiring medical sales reps the insider knowledge that took me years to learn.

My credentials:

B.S. in Biology, Villanova University

20+ years in pharmaceutical, medical device, capital equipment, and diagnostics sales

Former Territory Manager at Boston Scientific and Baxter Healthcare

Recruited for Medtronic, Stryker, Johnson & Johnson, and 50+ MedTech companies

Host of The Rep Path Podcast (available on Apple Podcasts and Spotify)

I don't teach theory. I teach what actually works, because I've done it myself and helped hundreds of others do the same.

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WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE.

RepPath Coaching Sessions

The RepPath 13-Module System: Everything You Need to Get Hired

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Feature 1 - Industry Deep Dive

You'll learn the real differences between orthopedic, cardiovascular, spine, surgical robotics, and capital equipment sales. We'll help you figure out which specialty matches your background and earning goals.

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Feature 2 - Resume Transformation

We don't just tweak your resume. We rebuild it from scratch using the exact format that medical device hiring managers want to see. That means quantified achievements, clinical terminology, and ATS optimization.

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Feature 3 - Brag Book Creation

You'll build a portfolio that proves your worth before you even open your mouth. We'll show you exactly what to include: rankings, awards, client letters, and metrics that make hiring managers say, "I need to hire this person."

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Feature 4 - Mock Interviews with Real Scenarios

Practice with actual interview questions from Stryker, Medtronic, J&J, and more. You'll get recorded feedback on your answers, body language, and closing technique.

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Feature 5 - 30-60-90 Day Business Plan

This is the secret weapon that separates hired candidates from rejected ones. We'll build your plan together so you walk into interviews with a concrete strategy that shows you're ready to hit the ground running.

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Feature 6 - Recruiter Network Access

Joe's 20 years in the industry means connections at 50+ medical device companies. You'll get introductions to hiring managers and recruiters who are actively looking for candidates like you.

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Feature 7 - Ongoing Support Until You're Hired

Weekly coaching calls, Slack community access, and direct text/email support. We don't disappear after you sign up. We're with you until you get the offer.

WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE. WIN. LEARN. ACCELERATE.
  • Ready to Step Into MEDICAL SALES?

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Free Resources: Learn Before You Invest

Not ready to commit? No problem. Get a taste of what RepPath coaching is like through our free content. Joe shares interview tips, industry insights, and success stories across all platforms.

Frequently Asked Questions About Medical Sales Coaching

Can I break into medical device sales with no sales experience?

Our clients typically receive job offers within 60 to 90 days of starting the program. That said, it depends on factors like your background, target specialty, geographic flexibility, and how actively you apply. Some clients have landed roles in as few as 3 weeks.

How long does it typically take to land a medical sales job?

Absolutely. A lot of our most successful clients came from non-sales backgrounds. We're talking nurses, physical therapists, athletic trainers, even teachers. Here's the thing: medical device companies value clinical knowledge, work ethic, and coachability. At RepPath, we help you reframe your existing experience to highlight the transferable skills that hiring managers actually want to see.

What's the difference between RepPath and Medical Sales College?

Medical Sales College focuses on clinical and product training over 8 to 12 weeks at physical campuses. RepPath focuses on getting you hired through 1-on-1 coaching, resume optimization, interview prep, and recruiter connections. Many successful reps don't need clinical certification to break in. They need to know how to sell themselves. That's what we teach.

What medical sales specialties can I break intowith RepPath?

Our coaching covers all major specialties: orthopedic devices, spine, cardiovascular, surgical robotics, capital equipment, diagnostics, and pharmaceutical sales. Joe has recruited for companies across all these segments and can help you identify which specialty matches your background and goals

What's included in the RepPath program?

The program includes 13 self-paced training modules, weekly group coaching calls, 1-on-1 sessions with Joe, resume rewriting, brag book creation, mock interviews, 30-60-90 day business plan development, and access to Joe's network of recruiters and hiring managers. You also get ongoing support until you're hired.

How much does medical devicesales coaching cost?

We discuss investment details during your free strategy call since we offer different program tiers based on your needs. The ROI is significant. Our average client increases their income by $40K to $60K in their first year, which means the program typically pays for itself within your first few commission checks.

What if I don't get hired?

We provide support until you land a role. If you're putting in the work (applying consistently, attending coaching calls, and implementing feedback) we stay with you until you get hired. Our track record speaks for itself: the vast majority of committed clients land roles within 90 days.